Guide to Affiliate Link Cloaker(Link Masking) Plugin

The Ultimate Guide to Affiliate Link Cloaker(Link Masking) Plugins in 2024

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Affiliate link cloaking is also known as Link Masking. In the dynamic world of affiliate marketing, staying ahead of the curve is not just an advantage; it’s a necessity. As affiliate website owners, you’re constantly seeking tools and strategies to optimize your efforts, and one such indispensable tool is affiliate link cloaking (URL Masking).

What is Affiliate Link Cloaker?

Affiliate link cloaker is the practice of masking or hiding the actual affiliate link URL, replacing it with a more user-friendly and clean link. This not only makes the link more appealing to potential clickers but also offers a range of other benefits.

“In the realm of affiliate marketing, link cloaking is akin to a magician’s sleight of hand – not to deceive, but to enhance the user experience.” – [Author Name, Renowned Affiliate Marketer]

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Why is Link Masking/Clocker Essential for Affiliates?

Link Cloaking (Link Masking) isn’t just about aesthetics. It’s about:

  • Trust: Internet users are more likely to click on clean, simple URLs than long, convoluted affiliate links.
  • Tracking and Management: Cloaked links are easier to manage and track, giving you valuable insights into user behavior.
  • Branding: Cloaked links can be customized to align with your brand, making them more recognizable.
  • Commission Protection: Link Cloaking helps protect your hard-earned commissions by preventing unauthorized affiliate ID substitutions.

For those keen on maximizing their affiliate marketing efforts, especially on platforms like WordPress, understanding link cloaking is paramount.

2. The Evolution of Affiliate Link Cloaker

Affiliate marketing has come a long way since its inception. With it, the tools and techniques used by affiliates have evolved, and link cloaking is no exception.

A Brief History of Link Cloaking

The early days of affiliate marketing saw raw, lengthy URLs that were not only unattractive but also revealed the affiliate’s identity. As the need for more discreet and clean links grew, so did the methods to cloak them. Initially, simple HTML redirects were used, but as technology advanced, so did the cloaking methods.

The Rise of WordPress as a Platform for Affiliates

WordPress, with its user-friendly interface and vast array of plugins, quickly became a favorite among affiliate marketers. The platform not only made content creation easier but also offered various plugins for link management and cloaking, link Masking catering to the growing demand.

3. How To Affiliate Links Cloak – With A WordPress Plugin

Cloaking affiliate links (URL Masking) on WordPress is a simple process, thanks to the large number of plugins available. Here’s a simple step-by-step guide:

Choose a Reliable Plugin: Based on your needs and the features you require, select a cloaking plugin. Some popular options include ThirstyAffiliates and Pretty Links.

Install and Activate: Once chosen, install the plugin and activate it via your WordPress dashboard.

Add Your Affiliate Links: Navigate to the plugin’s settings and add your raw affiliate links. The plugin will automatically generate a cloaked version.

Embed in Content: Use the cloaked links in your content as you would with any other link.

Factors to Consider When Choosing an Affiliate Link Cloaking Plugin

Not all plugins are created equal. When selecting a URL cloaker plugin, consider:

Ease of Use: The plugin should have an intuitive interface.

Features: Look for additional features like link tracking and analytics.

Support: Ensure the plugin has good support and regular updates.

Improved Click-Through Rates

One of the primary benefits of url cloaking (link masking) is the potential for improved click-through rates. Clean, branded links are more appealing to users, leading to more clicks and, ultimately, more conversions.

Protection Against Commission Theft

Link masking hide your affiliate ID, protecting against malicious users who might replace your ID with theirs, effectively stealing your commission.

4. Key Features to Look for in a Cloaking Plugin

When evaluating plugins, prioritize:

User-Friendly Interface: A simple, intuitive interface ensures you spend less time fumbling and more time promoting.

Robust Tracking and Analytics: Insights into link performance can guide your affiliate strategy.

Compatibility with Major Affiliate Programs: Ensure the plugin works seamlessly with major affiliate programs like Amazon Associates.

5. Top Affiliate Link Cloaking/Masking Plugins for 2024

Affiliate marketing has evolved, and so have the tools that support it. As we step into 2024, let’s explore the leading affiliate link clocker plugins that are making waves in the WordPress ecosystem:

5.1. ThirstyAffiliates

Overview: A frontrunner in the affiliate link management space, ThirstyAffiliates combines simplicity with a suite of powerful features.

Key Features:

  • Automatic Keyword Linking: Automatically replace specific keywords with affiliate links throughout your content.
  • Geo-targeting: Serve different affiliate links based on the visitor’s location.
  • Detailed Reports: Gain insights into link performance, click-through rates, and potential areas of improvement.

Why Choose ThirstyAffiliates:

If you’re looking for a comprehensive solution that’s beginner-friendly yet robust enough for advanced users, ThirstyAffiliates is a top pick.

5.2. Pretty Links

Overview: More than just a link cloaker, Pretty Links offers advanced link management and tracking capabilities.

Key Features:

  • Redirection Types: Choose from 301, 302, and 307 redirects to suit your needs.
  • Link Grouping: Organize your affiliate links into categories for easier management.
  • Split Testing: Test multiple target URLs to determine which performs best.

Why Choose Pretty Links:

Ideal for those who want detailed control over their links, coupled with powerful tracking and optimization features.

5.3. Easy Affiliate Links

Overview: As the name suggests, this plugin makes affiliate link management easy and efficient.

Key Features:

  • Shortlink Capabilities: Create short links for use on social media or email campaigns.
  • Click Count Tracking: Monitor the performance of each link with detailed click statistics.
  • Import & Export: Seamlessly migrate your links between sites or backup your data.

Why Choose Easy Affiliate Links:

Perfect for affiliates who want a straightforward, no-fuss solution with all the essential features.

5.4. Affiliate Link Manager

Overview: A Affiliate Link Manager plugin that focuses on automation and ease of use.

Key Features:

  • Auto-Linking: Automatically convert specific keywords or phrases into affiliate links.
  • Link Cloaking: Hide those lengthy and unattractive affiliate URLs behind neat, branded links.
  • Performance Reports: Get a snapshot of how your links are performing with visual charts and detailed analytics.

Why Choose Affiliate Link Manager:

If automation is your priority, this plugin streamlines many of the repetitive tasks associated with affiliate link management.

5.5. WP Cloaker

Overview: WP Cloaker is not just a cloaking tool but a comprehensive link tracking solution.

Key Features:

  • Geo-Targeting: Direct visitors to different landing pages based on their geographic location.
  • A/B Split Testing: Test different versions of your affiliate offers to see which one resonates most with your audience.
  • Real-time Stats: Monitor link performance in real-time, allowing for quick adjustments and optimizations.

Why Choose WP Cloaker: Affiliates seeking a data-driven approach to their campaigns will appreciate the detailed analytics and testing features of WP Cloaker.

5.6. Lesso

Lesso is a modern affiliate link cloaking plugin that emphasizes simplicity without compromising on features.

Key Features:

  • Dynamic Redirection: Redirect users based on conditions like device type, browser, or referral source.
  • Link Health Monitoring: Get notified if any of your affiliate links break or lead to a 404 page.
  • Customizable Slug: Personalize the URL slug for each link, making them memorable and brand-aligned.

Why Choose Lesso: If you’re looking for a balance between user-friendliness and advanced features, Lesso offers the best of both worlds.

6. How To Affiliate Links Cloak – Without A WordPress Plugin

While WordPress plugins offer a convenient way to cloak affiliate links, there are scenarios where you might not be using WordPress, or you might prefer a more hands-on approach. Here’s how you can cloak affiliate links without relying on a WordPress plugin:

1. Manual Redirection using .htaccess:

If your website is hosted on an Apache server, you can use the .htaccess file to create manual redirects.


1. Access your website’s root directory and locate the .htaccess file.

2. Open the file and add a redirection rule. For example:

Redirect 302 /your-shortlink

3. Save and upload the file back to your server.


  • Offers a high level of control.
  • No reliance on third-party tools.


  • Requires technical know-how.
  • Can become cumbersome if managing many links.

2. URL Shortening Services:

Services like Bitly, TinyURL, or T2M provide an easy way to shorten and cloak your affiliate links.


  1. Visit the URL shortening website.
  2. Paste your long affiliate link.
  3. Generate a shortened URL.


  • User-friendly and quick.
  • Some services offer link tracking and analytics.


  • You rely on an external service.
  • The domain is generic, which might not resonate with your brand.

3. Custom PHP Redirect:

For those with a bit of coding knowledge, setting up a PHP redirect can be an effective way to cloak affiliate links.


  1. Create a new .php file.
  2. Add the following code:

<?phpheader(‘Location:'); exit; ?>

3. Save the file with a custom name and upload it to your server.


  • Offers flexibility in naming the redirect file.
  • Can be hosted on your domain.


  • Requires basic coding skills.
  • Manual process for each link.

4. Using JavaScript for Redirection:

JavaScript can be used to redirect users from a link on your website to your affiliate link.


  1. Create an HTML page where you want the cloaked link to reside.
  2. Add the following JavaScript code:

<script type=”text/javascript”> window.location.href = “"; </script>


  • Works on any platform that supports JavaScript.
  • Can be combined with other JavaScript functions for added functionality.


  • Users with JavaScript disabled won’t be redirected.
  • Search engines might not always follow JavaScript redirects.

The Importance of Secure Cloaking

Regardless of the method, security is paramount. Ensure your cloaked links are secure to prevent vulnerabilities.

Best Practices for Safe Link Masking

Regularly Update: Whether you’re using plugins or manual methods, regular updates ensure security.

Avoid Misleading Links: Ensure your cloaked links accurately represent the destination to maintain trust.

7. The Future of Affiliate Link Masking

As technology evolves, so will cloaking methods. With the rise of AI and machine learning, we can anticipate smarter, more efficient cloaking tools in the future.

8. Conclusion

Affiliate link cloaking (Link Masking) plugins are essential tools for any affiliate marketer using WordPress. They not only enhance the appearance and trustworthiness of your links, but also provide valuable tracking insights. As we navigate through 2024, staying updated with the latest tools and trends in affiliate marketing will be crucial for success.

For more insights and tools tailored for affiliates, Contact us with Coupomated team. Your one-stop destination for all things affiliate marketing.


1. What is the primary purpose of link cloaking?

Link cloaking/URL masking primarily aims to make affiliate links more user-friendly, enhance click-through rates, and protect the affiliate’s commissions from potential theft.

2. Are there any risks associated with link Masking?

While link Masking offers numerous benefits, there are potential risks. Some ad networks or affiliate programs may have policies against cloaking, so it’s essential to review terms and conditions. Additionally, if not done correctly, cloaked links can be flagged by search engines or antivirus software as suspicious, impacting user trust.

3. How do I choose the best cloaking plugin for my needs?

Choosing the best cloaking plugin depends on your specific requirements. Consider factors like ease of use, compatibility with your affiliate programs, tracking and analytics features, and user reviews. Always test a plugin before fully integrating it into your workflow.

4. Can I use multiple cloaking plugins simultaneously?

While it’s technically possible to use multiple cloaking plugins, it’s not recommended. Using multiple plugins can lead to conflicts, errors and can slow down your website. It’s best to choose one robust plugin that meets all your needs.

5. How do cloaking plugins impact SEO?

Properly cloaked links, in themselves, don’t negatively impact SEO. However, misleading links or over-optimization can lead to penalties. It’s essential to ensure that cloaked links provide value to users and are used ethically.

6. Do cloaking plugins slow down my website?

Most well-coded cloaking plugins have minimal impact on website speed. However, like any plugin, it’s essential to choose one that’s optimized for performance. Regularly updating the plugin and avoiding using multiple cloaking plugins can also help maintain site speed.

7. Is link masking the same as link shortening?

While both link masking and link shortening modify the original URL, they serve different purposes. Link shortening primarily reduces the length of a link, making it more shareable, especially on platforms with character limits. Link masking, on the other hand, masks the original URL, often to make it more user-friendly and protect affiliate commissions.

8. How do I ensure my cloaked links remain active?

Regularly audit your cloaked links to ensure they’re active and lead to the correct destination. Some cloaking plugins offer link monitoring features that notify you of broken or changed links.

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