Six years ago, I was at my first job looking for some assignment from boss. I was having lot of spare time considering I was given simple work that I used to accomplish very quickly. In those day, I started a coupon blog, then made my own website and now it’s really successful attracting 100k visitors every month.
Here, I’m sharing with you how I built a successful coupon website and how you can start your own online business and make it profitable as soon as possible.
HOW TO START A FULLY FUNCTIONAL, PROFESSIONAL LOOKING COUPON WEBSITE
1. Setup a Domain & Hosting
Choose a catchy name for domain and register with domain registry service providers.
Having “coupon” in the domain name sometimes make it easy to remember and helps is SEO as well.
If you’re looking at scale in short time, you can start with VPS that gives you lot of freedom in setting up your website and lightning fast when it comes to website page speed. I personally suggest to use VPS from either digital ocean or linode. Only thing is, first time VPS setting up required professional skill.
Signup with digital ocean or linode and get $10 credits.
2. Choose the coupon website CMS platform
There are many options you can chose to start with, popular ones are;
PHP Script – (Custom or ReadyMade)
Ruby ( on Rails)
JS Framework (Ex: Angular )
Here is what I suggest you to consider for selection of CMS for your coupon website.
If you don’t need lot of customization and fancy features then you can go with PHP Script.
In many cases, for especially beginners, WordPress is best choice.
WordPress Based Coupon Website
WordPress is open source CMS that allows you to install any standard theme to start a professional looking coupon website. It’s easy & very economical to start the website with many functionality already built in.
Alternatively, there are a few PHP based CMS especially developed for Coupon Website. These also can be used. But, the customization efforts are more compared to WordPress.
3. Publish the Coupon & Deals on your coupon website
Here is the most critical part of the process. You need to configure stores, categories etc on your website and start publishing coupons & deals.
You can find coupons & deals from various sources, such as affiliate networks, merchants, newsletters, social media etc.
Alternatively, you may subscribe to an automated coupon data feed API to get all your merchant & category masters published using API. Coupon API enable publishing coupons & offers data automatically on your website. There are 200+ merchants with 6000+coupons you get on subscription.
4. Create publisher account with networks and stores.
Affiliate partner through various affiliate network, such as Optimise (OMG), iCubesWire, Payoom, VCommission, DGM etc. These networks first check your website before approving your application. So, make sure you have some content available on your website.
5. Convert all links to affiliate deep links.
Once, you have got the coupon & deals content on your website and affiliate network & direct merchant affiliate accounts created, you need to convert all merchants link to affiliate deep links.
These affiliate deep links are required to track the sale and be eligible to earn the commission from networks.
6.1 SEO for Your Coupon Website
Setup meta title & description based on keyword research. Choose the keywords that has low or medium competition and map the meta data accordingly.
Example: flipkart coupon code has high volume of search and high competition compared to flipkart discount code. Therefore, do keyword research and map the keywords with medium competition.
Also, target long tail keywords to map in meta data.
Example: flipkart offers on camera, amazon coupon on gift voucher etc.
Submit the website sitemap to google, integrate webmaster and google alaytics to see the traffic reaching to your website.
6.2 Social Media Marketing of a Coupon Website
Social media is very important tool to reach to last mile. The target audience is within reach using your own profile and inviting people to like, follow your pages. In social media, I suggest to create pages with Facebook, Twitter, Google+ to begin with and keep it updated and engaging with users.
6.3 Email marketing for your Coupon Website
Although, the click thru rate is low, yet another powerful tool to spread your voice till last mile. There are lot of agency containing bulk email address. Hire them to send out emails on your behalf.
Also, add an option on your website to enable subscription of your newsletter and that enable you to collect email addresses.
Track the visitors, transactions, conversions and earning in your affiliate account dashboard. That’s All!! Cheers!!